The Challenge
Philips is working internally to raise awareness among its employees about systemic racism and how the Dutch colonial past still have remnants today. We were asked to design something to facilitate the employees on their personal journey and reflection. Our research finding suggest that one of the main reason of systemic racism is the lack of historical knowledge.
Physical Toolkit
Employees receive the physical toolkit per mail. User is greeted with an introduction and then asked to visit the website. The toolkit also comes with a red photo filter.
Interactive Website
We took one story that happened in the past here in Amsterdam as part of a history lesson for its residents since we learn that very few people ever hear about it. The story is about the 1883 Colonial Exhibition, the first of its kind and the one that sparked many others.
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